[] () to change the image of a company or an organization, or of one of its products or services, for example by giving it a new name, advertising it in a different way, etc.品牌再造（通过改变名称或广告更新公司形象）◆The group is rebranding its outlets as ‘Game’.这集团将其门店更名为“游戏”。◆These companies are trusted and do not need to rebrand.这些公司深受信赖，无需进行品牌再造。▸rebrand /ˈriːbrænd/
noun
[] ◆a multi-million-dollar rebrand价值数百万元的再造品牌◆A creative agency has been appointed to work on the rebrand.已指定一家创意机构负责品牌的再造工作。▸ˌreˈbranding
noun
[; ]◆a rebranding exercise一场品牌再造运动◆a $10 million rebranding投资价值 1 000 万元的品牌再造工程