[] () to present a product in a new way so that it will attract more or different customers重新定位（以新的方式推出产品以吸引更多或不同的顾客）◆The parent company intend to reposition the brand as sportswear, rather than fashion.母公司打算将品牌重新定位为运动装，而不是时装。◆The bank is repositioning itself to focus on consumers and personal finance.银行正对自己重新进行定位，把重点放在消费者和个人理财方面。▸ˌrepoˈsitioning