() [] an idea for the way to sell a product or products销售理念◆Salespeople will improve when they learn successful selling concepts.销售人员在学到成功的销售理念之后将会提高自身的销售水平。◆Their sales concept is ‘a new experience every week’.他们的销售理念是“每周都有新体验”。➡marketing concept () the selling concept,the sales concept [] the approach to business that emphasizes persuading customers to buy products that you already have, sometimes in an aggressive way, rather than producing new ones that customers may want推销概念（重视以推销已有产品而非开发顾客想要的新产品的经营思想）➡marketing concept , production concept