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单词
Boston Matrix
释义
the
ˌBoston ˈMatrix
/
ˈbɒstən
;
NAmE
ˈbɔːs-
/
(
also
ˌgrowth-share ˈmatrix
)
noun
[
countable
,
usually singular
]
(
Marketing
营销
)
a way of analysing how successful a range of a company's products or services are by looking at the percentage of sales it has in the market and how fast the sales are growing
波士顿矩阵分析模型(通过观察市场占有率及销售额增长率,从而分析公司系列产品或服务成功的程度)
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