[countable] a type of product or group of products sold using a particular name, which is often the name of the company that produces them; the name that is given to the products品牌；牌子◆People tend to go on buying the same brand of breakfast cereal.人们往往会购买同一品牌的谷物早餐食品。◆He helped to build two of the world's best-known brands: Nike and Starbucks.他帮助创建了世界两大知名品牌：耐克和星巴克。◆The company has strong core brands.公司具有强大的核心品牌。◆She was responsible for creating the company's ‘Learn it Well’ brand.她负责创立公司的“好好学”品牌。  ➡  brand image , brand name ⨁a world-class / favourite / leading / major / principal / top brand世界一流的／受欢迎的／领先的／主要的／最重要的／顶级的品牌 ⨁ big / core / famous / global / popular / strong / well-known brands大／核心／著名／全球／流行／强大／知名品牌 ⨁ to build / create / develop / establish a brand建立／创立／开发／建立品牌 [countable, usually singular] a particular type or kind of sth种类；类型◆the company's particular brand of project management公司别具一格的项目管理◆a unique brand of humour独特的幽默 aspirational brand consumer brand family brand house brand manufacturer's brand name-brand national brand own brand power brand private brand signature brand store brand These words are used to refer to names of products. 这些词汇用来指产品名称。A brand or label is a name that a company gives to its products, which can also be the name of the company itself. * brand 或 label 是公司赋予产品的名称，也可以是公司名称本身。Brand is used about all kinds of goods and services and especially in the context of marketing. * brand（品牌）可用于所有商品和服务，尤其用于营销：What brand of toothpaste do you use? 你用什么牌子的牙膏？brands like Nike and Starbucks 诸如耐克和星巴克这样的品牌We invested heavily in promoting the brand. 我们投入巨资推广这品牌。Label is used especially about food, clothing and music. It is mainly used in fixed word combinations or as part of the names of products. * label（商标）尤其用于食品、服装和音乐。常用于固定词汇搭配或作为产品名称的一部分：Most supermarkets sell a range of own-label products. 大多数超市出售多种自有品牌的产品。Chris would only wear designer/luxury labels. 克丽丝只穿名牌／奢侈品牌服装。We decided to call it Red Label tonic water. 我们决定称其为红牌奎宁水。A product's make is the name of the company that makes it. The word is usually used about cars and electrical goods. 产品的 make（牌子）是制造该产品的公司名称。该单词常用于汽车和电器：What's the car's make and model? 这辆汽车是什么牌子，什么型号？a Swiss make of watch 瑞士品牌手表