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单词 brand equity
释义 ˌbrand ˈequity

noun

[]
() the financial value of a particular brand to the company that sells the product, based on how good people think it is, what people connect it with, etc.品牌资产值(某一品牌给出售产品的公司所带来的经济价值)Strong brand equity allows us to keep our customers and increase our profits.强大的品牌资产值让我们留住了客户,提高了利润。We use a range of marketing tools to build brand equity.我们使用一系列营销手段来建立品牌资产值。to build / increase / measure / track brand equity建立/提高/衡量/跟踪品牌资产值 high / positive / strong brand equity高价值的/正面的/强大的品牌资产值
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