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单词 brand extension
释义 ˌbrand exˈtension

noun


() [] using a successful brand name to sell new types of products品牌延伸(使用成功的品牌来销售新产品)The telephone company's new strategy includes brand extension into IT products.电话公司的新策略包括将品牌延伸到信息技术产品。 brand stretching [] a new product that is sold using an existing brand name品牌延伸产品(使用现有的品牌名称来销售的新产品)‘Fashion’ magazine was such a success that it launched its own brand extension: ‘Teen Fashion’. 《时尚》杂志是如此成功,以至于推出了自己的品牌延伸产品:《青少年时尚》。
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