[] () the process of making your product or service seem different from other similar products or services that it is competing with差异化◆Firms making similar products compete through a combination of price and product differentiation.生产同类产品的企业通过价格和产品差异化两者的结合来进行竞争。⨁price / product differentiation价格／产品差异化⨁to increase / introduce / use differentiation增加／采用／使用差异化