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单词 downscale
释义 downmarket /ˌdaʊnˈmɑːkɪt; NAmE -ˈmɑːrk-/ (NAmE also ˈdownscale)

adjective

[] designed for or used by large numbers of customers who have less money; cheap and of poor quality低档的;价廉质次的a downmarket fashion chain低档时装连锁店The company is starting to lose its downmarket image.这家公司开始失去其面向低端市场的形象。a downmarket brand / hotel / image / product / store低端品牌/酒店/形象/产品/商店 used to describe people who have less money and cannot afford expensive products and services低收入阶层的downmarket customers低收入顾客 ˌdownˈmarket (NAmE also ˌdownˈscale)

adverb

To get more viewers the TV station will have to move downmarket.为了争取更多的观众,这家电视台不得不转向低端市场。
OPP upmarket
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