[] an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth（为引人注意或诱人购买而玩弄的）花招，把戏，噱头◆The free gift is just a gimmick to get you to buy the magazine.免费礼品只是让你购买杂志耍的花招。◆It's a competitive business and you've got to have a gimmick.这是竞争性的行业，你必须会耍花招。⨁to have / rely on / use gimmicks有／依靠／使用噱头⨁a marketing / promotional / sales gimmick以营销／促销／销售为目的的花招▸gimmicky /ˈgɪmɪki/