[] ( GRP) () a measurement of the number of people who see a particular TV programme or advertisement, used to show if it is good at reaching the group of people that a business wants to sell its products to. It is equal to the percentage of the possible audience who see it multiplied by the number of times it is shown总收视点◆The strength of a television schedule is measured in terms of Gross Rating Points (GRPs).电视节目表的实力是根据总收视点来衡量的。◆An average GRP goal for a typical packaged product is 1 000 to 5 000 in a year.典型包装产品的平均总收视点目标是每年 1 000 到 5 000 点。