[, ]something that encourages people to do sth, especially to work harder, spend more money, etc.激励；鼓励；刺激◆generous incentives for small businesses to invest in new equipment慷慨奖励小型企业投资于新设备◆They are trying to increase their market share by offering customers big financial incentives.他们正通过向顾客提供资助，努力提高其市场占有率。◆creating an incentive plan to retain key workers制订留住核心员工的激励计划SYNinducement OPPdisincentive ⨁big / generous / powerful / real / strong incentives大的／慷慨的／巨大的／真正的／强力的激励⨁to create / offer / provide incentives产生／给予／提供激励⨁an incentive package / payment / plan / system一整套激励措施；激励金／计划／制度group incentive sales incentive tax incentive