[] () all the ways in which a company gives information about its products or services to customers or possible customers, such as advertising, events, sponsorship , etc.营销传播◆Direct mail is an important part of the marketing communications mix.直接邮寄广告是营销传播组合的重要组成部分。◆He is director of worldwide marketing communications for the airline.他是这家航空公司的全球营销传播总监。integrated marketing communications