() [] an idea for a product and the way it should be sold and presented to the public营销概念◆to build/develop a marketing concept建立／完善营销概念◆We need a strong marketing concept.我们需要有影响力的营销概念。➡selling concept () the marketing concept [] the theory that a company should concentrate on finding out what kinds of product customers want and then produce them rather than produce sth and then try to persuade the customer to buy it市场营销概念➡production concept , selling concept