[] () the activity of deciding how, where and how much to advertise sth and how much money to spend媒体策划◆Our media planning is handled by our own marketing department.我们的媒体策划工作由我们自己的营销部门负责。➡media buying ▸ˈmedia plan
noun
[] ◆The media plan included the placement of ten TV commercials and five print ads.媒体计划安排投放 10 个电视商业广告和 5 个平面广告。▸ˈmedia ˌplanner