[] () the possible ways in which a business can achieve a strong position in a particular industry. These are: producing goods at a lower cost than competitors (cost leadership strategy), developing products that are different from other similar products and that customers value ( differentiation strategy) or focusing on a small group of customers ( focus strategy).波特的一般竞争策略（企业在某一行业保持强有力的地位的途径，即成本领先策略、差异化策略、集中策略）