ˌrun of ˈpaper ( ˌrun of ˈpress, ˌrun of publiˈcation)
noun
[] ( ROP) () when an advertisement is placed anywhere in a newspaper, magazine, etc. and the advertiser has not paid for a particular place（报纸、杂志等中）不指定版位的广告◆All ads are placed on a run-of-paper basis.所有的广告都是随意确定版位的。