[] () the way in which individuals or families decide what product or service to buy and where and how to buy it消费行为，消费方式（个人或家庭购买商品或服务的行为，如购买什么、何处购买、如何购买等）◆The company sent out millions of emails to try to influence consumer behaviour.公司发送了数百万封电子邮件来试图影响消费行为。◆changes in consumer behaviour消费行为的改变ⓘ This is also known as consumer buying behaviour.也称为 consumer buying behaviour（消费者购买行为）。