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单词 copy test
释义 ˈcopy ˌtesting

noun

[]
() the process of testing an advertisement with a small group of people to see how effective it is before it is used publicly(广告播出或刊登前的)广告效果测试We carried out copy testing to see which heading attracted the most response.我们进行广告效果测试以便了解哪一个广告标题最引人注目。 ˈcopy test

verb

[] The ads were copy tested before the campaign and the scripts changed.在广告活动和文案改动之前进行广告效果测试。
ˈcopy test

noun

[] She questions whether copy tests can really predict sales results.她怀疑广告效果测试是否真能预测销售业绩。
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