[] the possibility of sth happening or being developed or used可能性；潜在性◆The European marketplace offers excellent potential for increasing sales.欧洲市场蕴藏着销售量增长的巨大潜力。◆The new service has huge market potential.这项新服务有巨大的市场潜力。qualities that exist and can be developed潜力；潜质◆We try to help all our employees realize their full potential.我们要努力帮助所有员工充分发挥他们的潜能。◆This start-up has the potential to be a very successful company.这家初创企业有望成为非常成功的公司。