/dɪsˈkaʊnt; NAmE alsoˈdɪskaʊnt/ () [] to take an amount of money off the usual cost of sth; to sell sth at a discount打折；打折出售◆The airline has discounted its fares by 20%.这航空公司把机票降价 20%。◆They have discounted heavily in order to attract orders.他们大幅度降价以吸引订货。◆Shops achieved higher sales through aggressive price discounting.商店通过进取的折扣活动取得了较高的销售额。 () [] (often be discounted) (about a price) to include the effect of what investors expect to happen（指价格）剔除，考虑◆Analysts believe the publisher's share price already discounts lower profits for next year.分析员认为这出版商的股票价格已反映出来年利润降低的因素。◆A lot of the bad news is already discounted in the share price (= the price had already fallen because people expected the bad news).许多坏消息已经反映在股票价格中（因为人们预料到了这些坏消息，所以价格已经下跌）。 () [] to buy or sell a bill of exchange before its payment date for less than the amount that will be paid on it in the future贴现（汇票）◆The bank discounts the bill of exchange and advances the money to the seller.这家银行贴现了汇票并将款项预付给了卖家。▸discountable /dɪsˈkaʊntəbl/