[] a new plan for dealing with a particular problem or for achieving a particular purpose倡议；新方案；新计划；新措施◆In a new initiative, the company is targeting local advertisers.在一份新方案中，公司针对的是当地的广告商。◆The CEO announced a series of cost-cutting initiatives.该公司首席执行官宣布了一系列削减成本的新措施。the initiative [] the power or opportunity to act and gain an advantage before other people do掌握有利条件的能力（或机会）；主动权◆Several leading companies took the initiative to establish an independent business school.几家领先公司主动建立独立的商学院。◆to seize/lose the initiative掌握／丧失主动权 [] the ability to decide and act on your own without waiting for sb to tell you what to do主动性；积极性◆I encourage my employees to use their judgement and initiative right from the start.我从一开始就鼓励员工做一个善断之人并且要将自己的积极性发挥出来。