[singular] behaviour that is not genuine, done in order to hide your true feelings or opinions（伪装的）表面；装模作样◆We need to present a united front at the negotiations (= show the others that we have the same views and demands).我们在谈判中必须表现出团结一致。 [countable, usually singular] a person or an organization that is used to hide an illegal or secret activity（非法或秘密活动的）掩护，掩护者◆They used front companies to import goods into Europe without paying duties. 他们使用幌子公司将货物逃税进口到欧洲。 [countable] the front side of a building（建筑物的）前面◆a shop/store front商店门脸；店面 ●ˌfront of ˈmind (also ˌtop of ˈmind)
(Marketing 营销) if a brand or product is front of mind, it is one that people are very aware of and will name first when thinking about a particular type of product（品牌或产品）最先想起的◆A newsletter will help to keep the product (at) front of mind.业务简讯有助于让人记住产品。◆front-of-mind awareness首要意识  ➡  share of mind at share noun●(ˌout) ˌin ˈfrontleading a particular industry行业领先的◆In certain areas of aircraft engine manufacture Rolls Royce is now out in front.在制造飞机的某些领域，罗尔斯 • 罗斯处于领先地位。●ˌup ˈfront (informal) as payment in advance预付；先付◆They wanted three months' rent up front.他们希望预付 3 个月的房租。◆We'll pay you half up front and the other half when you've finished the job.我们先付你一半，工作完成后再付给你另一半。  ➡  upfront  ➡  idiom at cash , lead verb, queue noun